ABOUT US
OUR JOURNEY
Our journey began with a desire to be part of creating a better future. A future where thoughtful choices come naturally. A future where clothes hold value. A future where we care for the Earth's resources. We believe that fashion should be fair, ethical, and sustainable. Clothes should never be made or discarded at the expense of people or the planet.
Clothes are more than just something that covers our bodies; they are an expression of our values, turning our ambitions into reality. Together, we can reimagine how we view and value clothes. And you’ll be the judge of whether we are truly sustainable or not.
OUR BUSINESS CONCEPT
Our business concept is simple: to create an inspiring space for conscious fashion through the responsible production of new items, high-quality Pre-loved clothing, and upcycling existing materials. By focusing on these three core elements, we take a comprehensive approach to the challenges the industry is facing.
Transparency is essential to us. We want you to make informed, thoughtful decisions, knowing how, where, and by whom your clothes were made. At our core, we are committed to environmental and social responsibility.
Explore our sustainability initiatives on our dedicated sustainability page.
OUR DESIGN PHILOSOPHY
Our design philosophy is to create timeless pieces made to last, items that can be worn year after year, repaired if damaged, and eventually recycled. We are proud to say that all our products are designed with recyclability in mind.
sustainability is our future
OUR ASSORTMENT
HIGH-QUALITY BASICS
Crafted with love from carefully selected materials by skilled professionals. Our basics are made to last. The environment and people are respected throughout the entire production process.
PRE-LOVED TREASURES
Hand-picked, unique pieces that deserve a longer life. Our curated selection of quality, Pre-loved clothing rescues clothes from being discarded and saves natures resources.
UPCYCLED ITEMS
One-of-a-kind items crafted in our own atelier using Pre-loved clothes and other materials. These materials are upcycled into something new, saving them from becoming waste and giving them a second life.
OH, AND ONE MORE THING...
Fast fashion is bad and greenwashing, well, that is illegal. And overconsumption? It's not a good look.